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A specially selected range of musical toys to inspire our children. Toddlers and preschoolers love rhymes and songs. They help children learn about numbers, letters, and sounds ("ABC song", "This Old Man"). As children's brains are developing at their fastest when they are very young, with 80 percent of brain development occurring by age 3, and 90 percent by age 5, music helps with making connections in the brain. Music is linked to improved math, memory and reading skills. When children are creative and make up their own rhymes and songs, they are also building their knowledge of words and sounds. They are building the connections in the brain. It doesn't matter what kind of music they hear or create, all music matters.